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The 6 Unconscious Biases that can Kill Your Sales and Your Business

Basic human nature can get in the way of making smart business decisions. It happens to the best of us – we're only human.

Oftentimes, the inadvertent self-sabotage preventing us from achieving success is rooted in our unconscious biases and in our inherent resistance to change.

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Peter Strohkorb Peter Strohkorb

Business Owners And Founders: Don't Make This Common Mistake!

It’s exciting to be an entrepreneur, a business owner, the founder of a company, isn’t it?

It begins with a dream, with an idea.

There is a rush of excitement as you put your plans into place, secure your funding, and set the wheels in motion. You’re feeling confident, optimistic, and ready for anything.

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Peter Strohkorb Peter Strohkorb

Effective Sales Lead Generation: Finally, The Magic Formula?

Sales lead generation is notoriously difficult to get right.

Effective lead gen is getting harder all the time.

This article explores the reasons and it proposes a solution for all sales leaders, marketers and SDRs.

Even your prospects will be happy.

Read on…

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Peter Strohkorb Peter Strohkorb

What Modern Buyers Now Want From Sellers: Do You Have It?

How do you generate your leads right now?

Do you lead your engagements with information on what you’re selling, or with intriguing insight that captures your buyers’ imagination?

Guess what modern buyers want from sellers?

This article outlines exactly what buyers expect now, and what YOU can do to Sell Smarter, Not Harder (our motto).

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