The ground-breaking paper, “Ending the War Between Sales and Marketing” by the pre-eminent sales and marketing subject matter experts of their time Philip Kotler

This article is for CEOs, CFOs and Business Owners who are looking to respond to the global economic downturn.

This article is about businesses' - probably inadvertent - resistance to change, even when faced with clear evidence that change is necessary.

I recently discussed the rise of pitch slapping and its serious consequences for sales reps and prospects alike with Andy Paul, Host of The Sales Enablement Podcast in the USA. We both shared the same concerns.

Does cold calling still work, even in these crazy times? Or not?

That was the question I was trying to answer. After all, you hear many contradicting views from sales leaders, consultants and trainers on this subject.

There are several global factors converging in 2022 that will seriously impact sales and selling the way we know it.

This article describes the three key impacts on the traditional top-of-the-funnel lead gen and demand gen methods, and what sellers can do about it.

How can you revive and even grow your sales revenue in times of a global pandemic, regional lock downs and heightened uncertainty?

This is THE IDEAL TIME for you to review what is working, and what is not, and to create your plan to adjust, even to pivot your business, if necessary.

The old traditional b2b sales model is broken. International sales modernization specialist Peter Strohkorb describes how modern sales leaders can achieve more success by focusing away from what they’re selling, and on to their buyers, prospects and customers. It’s time to modernize sales and give customers a 5-star buying experience!

Selling has never been easy. It was difficult back in the days of door-to-door vacuum cleaner salesmen, and it is still difficult today.

We have seen many new sales challenges pop up just over the past two years. Businesses are struggling to respond.

New challenges require new strategies but too many sellers are trying to force their “Spray & Pray” methods on buyers who are done with that approach.

So, what is the answer?

Is it possible that what you think is just normal lead gen, is actually your buyers' nightmare?

Find out here.

Senior executives perceive sales pitches as unwelcome disruptions that divert their attention, steal their time, and break their trains of thought. To them, they are more than mere distractions. They are business disruptors that stop executives from focusing on their jobs and on what they are trying to achieve. It's personal.

No wonder senior executives feel under siege. It's also a tough gig, trying to sell into that sort of hostile environment.

Here is how you can make it work for you.